See Saw is an app which helps users discover and plan visits to contemporary art galleries.
The goal was to provide a mystical branding experience that went with a functional and simple user experience.
The existing app does not provide thumbnails of the artworks that are displayed at shows, and therefore makes it harder for users to navigate and discover new artists. It also does not let users to personalize and categorize the saved shows by artists or galleries, which makes it harder to plan ahead.
The solution was to provide user experience that provided this feature, and a simpler UI that was visually compelling yet easy to navigate.
1. Brand refresh
2. UI Roadmap
3. Wireframe A: thumbnail previews of galleries in grid tab,
locations on map tab, thumbnail view of gallery on map tab
locations on map tab, thumbnail view of gallery on map tab
4. Wireframe B: Show description in map tab,
saved shows in profile tab, saved artists in profile tab,
artist description upon clicking artist profiles
saved shows in profile tab, saved artists in profile tab,
artist description upon clicking artist profiles
5. Mockup 1
6. Mockup 2